Economy Technology

     Obviously, the society now we are living is full of technology-supported product, but actually what is being supported by technology back to all of those products? That is our economy. Those highly technical product is popular in the market, because the technology gives them many features that help people fit into our society a lot. The more popular of those products, the more money is earned. For example, Iphone 4 was available last september, to get an Iphone 4, some people got a new contract with those mobile distribution companies, while some others are willing to get line beside the door of Apple store. People are crazy about Iphone 4 at that time. But actually, what people are interested in are its new technology-suported features. Due to those features, Apple do spurred our economy, and that is what they really want.

     Technology distributes in many ways, and apparently the aim of most of those branches are focusing on the economic perspective. Our digital media is an typical example, especially in the way it helps advertising. Traditionally, we have print advertising that mostly appears at magazines and newspapers; billboard advertising that usually exist in the highway; radio advertising and television advertising also are considered as traditional advertising, even though people still use today. In contrast, digital media supports online advertising, which boosts our economy really hard. The video "Online Advertising spend 2009" indicates that even though the advertising budget cut but online advertising still grew. In 2008, there was over 11 million spend in advertising, however, in 2009, the number changed to over 28 million. The statistics are significant, which evidence that online advertising accounts a great part of the total advertising. The video also shows that in terms of search, it grew 9.5%. And for the affiliates, it only increased 3.8%.The classified boomed dramatically about 140%. But all of those statistics could only evidence that there was an increase in online advertising, but then we would have a question, is those advertising do helps our economy?

     As the chart shows, we could notice that newspapers as a typical traditional way of advertising experienced the smallest gain in advertising revenue, with less than 3% growth, comparatively, the internet advertising revenue grew most significantly between 2001 and 2007, which accounted for almost 45%. The increasing is about 15 times. Then we could get the conclusion that with the help of new media, advertising stimulates economy a lot.
     Advertising is just a small aspect, overall speaking, digital media supports our life a lot, at the same time, increases our economy.